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The idea for esure was conceived in February 1999 by the founder and Chairman, Peter Wood. Peter kick-started the direct selling of insurance over the telephone in the UK back in 1985, when he launched Direct Line and reformed the way that insurance is bought and sold. With esure, his aim was to further reduce the price of cover for the majority of good drivers and responsible homeowners - and to harness the power of the internet in doing so.
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